The key to creating personalized and differentiated customer experiences is finding ways to capture data that empower brands to measure performance and identify opportunities for improvement. Traditional methods of gathering customer feedback, such as surveys, are limited, reactive, ambiguous, unfocused, and non-transparent, whereas real-time conversation intelligence can provide deep, granular insights in real time. This enables businesses to act in the moment while customers have their attention, improve collaboration between sales, support, and product teams, enhance products or services based on customer feedback, create better communication experiences using real-time analytics and AI assistance, and ultimately drive business growth by winning over competitors.