Performance marketing is a type of marketing where businesses pay affiliates or partners to achieve specific actions or outcomes such as clicks, inbound calls, or leads. AI can optimize performance marketing by driving workflow automation and creating actionable intelligence for enterprises. It can identify top-performing campaigns through analytics, boosting marketing ROI, and offer 24/7 support to customers through chatbots and digital assistants. Generative AI can personalize customer interactions, evaluate best distributors, assist agents in real-time, ensure compliance, scale coaching, and conduct competitor analysis. Symbl's Conversation Intelligence Platform provides state-of-the-art AI models that convert unstructured conversations into actionable intelligence, enabling businesses to improve lead conversion, pipeline management, informed decision-making, and competitive intelligence.