Beyond spreadsheets: Driving developer productivity improvements using goals, signals, and metrics

Many developer productivity initiatives begin with spreadsheets that evolve into complex tools for tracking metrics across teams, but this approach can scatter focus and hinder success. Instead of relying solely on spreadsheets, fostering open conversations with software engineers can uncover insights that are often missed by numerical data alone. The text advocates for a goals, signals, and metrics framework, where goals define desired outcomes, signals are the indicators of progress, and metrics are the tools for measurement. It emphasizes the importance of focusing on tangible outcomes rather than simply increasing activity, urging leaders to communicate effectively with senior management about meaningful improvements. A federated approach to productivity goals, supported by senior leadership, can empower teams to find creative solutions and achieve significant improvements without being bogged down by overwhelming metrics or targets. Ultimately, the focus should be on human-centered processes, learning, and delivering business value efficiently.