Why Instagram is Losing Gen Z: We Asked 100 Users to Compare TikTok vs. Reels
Blog post from Surge AI
In an analysis comparing TikTok and Instagram Reels, 100 Gen Z users rated TikTok significantly better for its personalized and diverse content, effective recommendation algorithms, and engaging user experience. TikTok's ability to deliver content that resonates with individual preferences, such as humor and cultural relevance, contrasts with Instagram Reels, which users found to be generic, recycled, and overly commercialized. The findings suggest that Instagram's optimization strategies focusing on metrics like watch time may overlook the importance of human-centric values and genuine content, which TikTok has successfully harnessed. The analysis highlights the potential for Instagram to enhance its algorithms by incorporating human evaluations to better align with user preferences and capture the engaging and authentic spirit that TikTok embodies.