Learnings from Revamping SuperTokens

SuperTokens recently revamped its website and onboarding experience to better align with its evolved product offerings and developer-focused brand, aiming to make the journey to active user status as seamless as possible. The redesign process was informed by empirical data, competitive analysis, and extensive user feedback, highlighting the need to reduce cognitive load, optimize content presentation, and simplify the user journey. Key changes include a shift in the user journey to prioritize documentation and community engagement before sign-up, the removal of cluttered sections, and the introduction of a more intuitive interface to better communicate product features. Implemented through Webflow, the new design resulted in substantial improvements in user engagement and conversion metrics, including increased visitor retention and click-through rates for call-to-action elements. Overall, the overhaul underscores SuperTokens' commitment to providing a developer-friendly authentication solution, leveraging both hosted and self-hosted options without the traditional drawbacks of building or buying authentication services.