What is App Engagement + 7 Proven Ways to Increase It
Blog post from Stream
App engagement is crucial for fostering repeat customers and building user loyalty, given that 51% of app downloads stem from referrals yet a quarter of users abandon apps after one use. Strategies to enhance app engagement involve measuring factors like session duration, actions taken, and active user metrics, while also addressing churn and retention rates to inform development needs. Techniques such as personalized push notifications, gamification, in-app messaging, and activity feeds can significantly boost user interaction. Personalizing communication based on user behavior and feedback, and offering rewards for active users can enhance loyalty, while efforts to re-engage inactive users through targeted outreach can recover lost engagement. By continuously analyzing data and adapting strategies, apps can improve user satisfaction, retention, and revenue.