Video Commerce: Leverage Multimedia To Drive Sales
Blog post from Stream
In 2023, consumers are increasingly engaging with online videos, averaging 17 hours a week, which highlights the growing significance of video commerce in enhancing the shopping experience and driving sales. By utilizing various video formats such as 360-degree product videos, virtual product tours, closeup videos, customer tutorials, and video chat for customer service, businesses can offer customers an immersive and informative way to explore products, leading to more informed purchasing decisions and higher conversion rates. Videos not only provide comprehensive visibility into product details but also help improve search engine rankings by keeping visitors engaged on websites for longer periods. Furthermore, as video content continues to rise in popularity, it becomes crucial for businesses to adopt emerging video trends and technologies like live video shopping, augmented reality, and virtual reality to maintain a competitive edge in the digital marketplace. A trusted video partner like Stream can facilitate the integration of secure and scalable video solutions, enabling platforms to support extensive user engagement and unlock the full potential of video commerce.