The Product Managerâs Guide To Building a Dating App
Blog post from Stream
With over 300 million users and a projected market revenue of $8.4 billion by 2024, dating apps present a lucrative yet competitive opportunity for developers. To succeed, differentiation is crucial, which can be achieved by staying abreast of trends like gamification, prioritizing user safety through features that respect privacy and boundaries, and promoting budget-friendly dating options like "infla-dating." Emphasizing quality over quantity in matches, developers can create niche apps that cater to specific demographics or interests, such as veganism or environmental consciousness. Essential features include convenient user sign-up processes, personalized profile creation, geolocation-based filters, and innovative matching algorithms. Moreover, integrating cost-effective external solutions such as SDKs and APIs for in-app chat and video features can enhance user trust and engagement. Successful apps like Bumble have demonstrated that a unique approach, such as empowering women to make the first move, can effectively capture and retain user interest.