Moving Up-Stream: A Bold Refreshed Brand Identity

Stream has unveiled a refreshed brand identity to reflect its evolution and commitment to enhancing customer experience. The redesign, initiated by the executive team in 2023, modernizes the brand while maintaining its core identity, marking a significant milestone for the company, a leader in real-time communication APIs. The new brand aesthetic emphasizes dynamism, speed, and elegance through geometric elements, with a particular focus on the logo that integrates symbols from Stream's main office locations, the Amsterdam canal boats, and the Colorado mountains. The design team also refined the logotype for a bold, modern feel, and adjusted the typography by opting for a thinner weight of the Inter font to match the simplified design. Inspired by the Northern Lights, the updated color palette centers around Stream Blue, harmonizing secondary and tertiary colors. The iconography was updated alongside the launch of the Video and Audio API, ensuring visual consistency across products. As part of the rebranding, the website has already been updated, with further alignment planned for marketing materials and products in the coming weeks.