How to Measure & Understand Mobile Analytics
Blog post from Stream
Successfully launching a mobile app is just the beginning; ongoing success requires leveraging mobile analytics to understand user engagement and make data-driven improvements. Key performance indicators (KPIs) such as Daily Active Users (DAU), Monthly Active Users (MAU), churn rate, and user retention rate provide insights into app usage and stickiness. Push notification click-through and conversion rates, session length, app load time, crash sessions, cost per acquisition (CPA), average revenue per user (ARPU), and app star ratings are essential metrics to monitor for enhancing user satisfaction and app performance. Various tools like Mixpanel, Amplitude, AppDynamics, and UXCam offer features to analyze these metrics, helping developers optimize user engagement and address technical issues. Regularly reviewing these analytics ensures that app enhancements align with user expectations, thereby reducing churn and increasing retention and revenue.