How to Increase Virtual Marketplace Sales with In-App Chat

Virtual marketplaces, which offer platforms for sellers to display their products and facilitate transactions, are becoming increasingly popular due to their convenience and the ethical appeal of C2C and B2C interactions. These platforms, unlike traditional e-commerce sites, place the responsibility of inventory and logistics on the sellers, while the marketplace handles transactions and communication, often through in-app chat features. In-app messaging enhances user experience by streamlining communication, increasing transaction completion rates, and fostering trust, which encourages repeat business. Additionally, in-app chat provides secure transactions, protects user privacy, and enables data collection to improve marketplace operations. While building an in-app chat solution from scratch can be complex, using third-party APIs and SDKs simplifies the process, allowing for scalable integration that retains control over the customer relationship and user data. By leveraging in-app chat, marketplaces can boost engagement and sales, maintaining a competitive edge in a crowded digital landscape.