How To Increase App Retention: A Product Managerâs Guide
Blog post from Stream
App retention is a critical metric that measures the continued usage of an app over time, serving as an indicator of user satisfaction and business growth. Retaining users is more cost-effective than acquiring new ones, and achieving high retention rates can lead to increased profitability, a competitive edge, and invaluable user feedback for product improvement. Various tactics can enhance app retention, such as attracting the right users through tailored marketing strategies, optimizing the onboarding process to quickly demonstrate app value, and engaging users with personalized experiences. Monitoring user behavior and collecting feedback through surveys, forums, and A/B testing help refine app features and user journeys. Incentivizing loyalty through rewards programs, utilizing push notifications for timely updates, and integrating in-app messaging can further engage users and reduce churn. Ultimately, focusing on retention rather than solely on acquisition offers a more accurate picture of an app's success and potential for growth, as evidenced by the differing average retention rates between iOS and Android platforms.