How to Identify Your Power Users (And How to Keep Them)

User retention in apps is notably low, with a majority abandoning applications within a month. To mitigate this, developers should focus on meeting the needs of power users, who, though a small percentage of the user base, are crucial for driving new user adoption and maintaining long-term success. Power users are those who utilize an app's advanced features regularly and can significantly influence the app's growth through their expertise and recommendations. Identifying these users involves tracking usage patterns, such as frequent logins and engagement with complex features, and avoiding those who merely log in without active participation. To attract and retain power users, apps should offer intuitive interfaces, comprehensive support resources, and personalized experiences, including features like customizable notifications and beta testing opportunities. By enhancing user experience and integrating advanced functionalities using tools like Stream's software development kit, app developers can foster loyalty among power users and ensure their app stands out in a competitive market.