How To Engage App Users With Push Notification Marketing

Push notification marketing can significantly enhance app retention rates, with a potential 300% increase during initial onboarding, by making it a core component of user engagement strategies. However, obtaining user opt-ins is crucial, as unsolicited notifications can lead to app uninstalls and negative reviews; opt-in rates differ between Android and iOS, with Android users automatically enrolled, leading to higher open rates. Effective push notification strategies involve segmenting users based on behavior and preferences, crafting concise and personalized messages, optimizing timing and frequency to align with user activity, and incorporating rich media and interactive elements to capture attention. Brands have reduced notification frequency to focus on quality over quantity, and tools like Stream's Chat API can complement push notifications by facilitating in-app messaging and interaction.