An Introduction to Objectives & Key Results (OKRs)

Google and Microsoft, among other top companies like Dropbox, LinkedIn, and Netflix, utilize the Objectives and Key Results (OKRs) framework to align teams, focus on goals, and measure progress effectively. Originating from Intel in 1968, OKRs were later introduced to Google by venture capitalist John Doerr and have since been integral to its growth and mission fulfillment. OKRs consist of an objective, which is a broad vision, and key results, which are specific, measurable tasks to achieve that vision. This framework helps clarify company goals, improve alignment and engagement, and facilitate progress tracking. Adopting OKRs involves defining objectives aligned with the company mission, cascading goals from top to bottom, and regularly measuring progress. Examples from companies like Coursera and Google illustrate how OKRs can be applied to enhance performance across various departments, from boosting brand awareness to improving user support. The adaptability of OKRs allows organizations to pursue ambitious goals while remaining flexible to market changes and internal needs.