9 Best Live Selling Platforms Driving Real-Time Commerce
Blog post from Stream
Live selling platforms have revolutionized the eCommerce space by allowing brands and retailers to showcase products through interactive live streams, thus bypassing traditional marketing barriers like prime shelf space. These platforms integrate elements such as live video, audience interaction, in-stream product tagging, integrated checkout, and real-time inventory management, which together create a dynamic shopping experience that boosts consumer confidence and engagement. Prominent platforms like Amazon Live, Bambuser, Instagram Live, Whatnot, and TikTok Live Shopping each offer unique features, such as Amazon's algorithmic tiering, Instagram's co-hosting capabilities, and Whatnot's auction-style atmosphere, catering to diverse brands and consumer preferences. The global live commerce market is projected to reach $2.5 trillion by 2033, highlighting its rapid growth and the potential for integrating emerging technologies like AI to enhance user and seller experiences. As companies consider building or buying live selling components, they are encouraged to leverage existing infrastructure for cost-effectiveness while innovating unique features to set themselves apart in a competitive market.