7 Practices to Increase In-App Conversions

In 2022, the install-to-purchase conversion rate for non-gaming apps was 5.5%, compared to 2.6% for gaming apps, highlighting the need for tailored strategies to enhance in-app conversions across different app types. Key strategies for increasing conversions while balancing user experience and business needs include streamlining onboarding processes to remove barriers for new users, optimizing purchase paths by minimizing steps and integrating mobile payment services, and employing freemium models that offer core functionalities for free to entice upgrades. Additionally, improving app navigation to guide users toward conversions, using clear and timely calls-to-action, and incorporating engaging video content are effective techniques. The use of in-app chat features can facilitate unconventional conversion routes, such as negotiation in marketplaces, while tying conversion strategies into broader engagement plans can enhance user retention and conversion rates.