6 Ways to Improve Your Product’s Time to Market

Timing is a critical factor in product development, as launching too early can result in an unpolished product and launching too late can lead to missed market opportunities. Despite the importance of timely launches, a 2019 Gartner survey found that only 11% of organizations meet all their internal launch targets, with 45% of product launches delayed by at least a month. The concept of Time to Market (TTM) measures the duration from the inception of an idea to its full public release, emphasizing the importance of efficient product development processes. Reducing TTM allows businesses to deliver value to customers more rapidly, gain competitive advantage, and foster stronger customer relationships. Strategies to improve TTM include streamlining development processes, setting achievable goals, creating specific product roadmaps, defining workflows, making informed build vs. buy decisions, and automating repetitive tasks. By enhancing TTM, organizations can improve efficiency, increase release cadence, and ultimately provide better customer satisfaction.