6 Video Engagement Metrics to Measure Your App’s Performance

Video conferencing has become an integral tool for both personal and professional communication, with 87% of professionals utilizing it for collaboration at work. The market is highly competitive, prompting product managers to focus on metrics that enhance user engagement and satisfaction. Key metrics include meeting frequency, average meeting duration, meeting participation rates, active user rates, feature usage beyond video, and audio/video quality. These metrics provide insights into user behavior, help identify issues, and guide improvements to ensure the tool meets industry standards and user needs. By understanding these metrics, developers can optimize their video conferencing tools, enhance user experience, and maintain a competitive edge. Additionally, using third-party APIs, like Stream's video calling API, can expedite the integration of high-quality video features into applications, ensuring compliance and scalability.