5 Product Engagement Metrics to Track
Blog post from Stream
User acquisition is crucial for product growth, but long-term success hinges on user retention and engagement, as emphasized by Brian Balfour, former VP of growth at HubSpot. Product managers must adopt a comprehensive approach to engagement by monitoring key metrics such as Daily Active Users (DAU), Monthly Active Users (MAU), user stickiness, user churn, average user session duration, and Net Promoter Score (NPS). DAU and MAU provide insights into daily and monthly active user numbers, vital for assessing app value and growth potential. User stickiness, measured by dividing DAU by MAU, indicates repeat usage, which can reduce churn and enhance customer lifetime value. User churn highlights retention issues, urging app developers to identify problematic stages in the user journey and collect feedback from churned users. Average user session duration helps evaluate whether users spend adequate time engaging with the app, informed by industry standards. NPS, a score from 0 to 10, measures user likelihood to recommend the product, serving as a loyalty and advocacy indicator. Monitoring these metrics over time and making iterative adjustments can significantly enhance user engagement and product success.