4 Customer Winback Tactics to Re-engage Inactive Users

With consumers often having numerous apps installed but remaining inactive on more than half, it becomes crucial for app developers to focus on re-engaging existing users rather than acquiring new ones, which is significantly more costly. Effective strategies for re-engaging users include offering discounts to entice price-sensitive users, informing them of significant product updates to highlight the app's value, sharing customer success stories to provide relatable outcomes, and collecting feedback to understand the reasons behind user inactivity. By implementing these tactics, developers can enhance user retention, minimize churn, and ultimately improve their app's performance and user satisfaction. Additionally, incorporating features like in-app messaging and live chat can further enhance communication and user experience, with tools like Stream's API infrastructure facilitating these integrations.