4 App Features to Keep Users Engaged

App developers face the challenge of high user churn, with 71% of users abandoning apps within the first 90 days, but there are proven strategies to enhance user engagement and retention. Incorporating gamification elements, such as badges and rewards, can motivate users by fulfilling their intrinsic and extrinsic needs for achievement, as demonstrated by Duolingo's badge system, which increased user activity and sales. Activity feeds provide social proof and gratification by allowing users to engage with content and communities, exemplified by Strava and ThegameHERS, which foster a sense of belonging and motivation. Chat APIs offer direct communication channels within apps, enhancing user experience by providing immediate support and reducing friction points, as seen in Dealer-FX's improved user retention. Push notifications, when personalized and relevant, can significantly improve engagement by alerting users to timely offers and updates, as practiced by Starbucks and UberEats. Overall, personalizing communication to align with user goals and preferences strengthens engagement by creating meaningful and tailored experiences.