30 Important App KPIs to Track in 2025
Blog post from Stream
Developing a mobile app can significantly enhance brand visibility and establish a direct communication channel with users, but tracking the right Key Performance Indicators (KPIs) is crucial for maximizing app effectiveness. With a plethora of KPIs available, focusing on the most relevant ones is essential to avoid wasted resources and misaligned goals. The text outlines the top 30 app KPIs across three categories: app engagement, user experience and performance, and revenue, each serving distinct purposes such as measuring user interaction, app performance, and financial outcomes. It emphasizes the importance of selecting KPIs tailored to the specific nature of the app, like daily active users for gaming apps or subscriber counts for social media platforms, to effectively gauge success and inform strategic decisions. Additionally, tracking these metrics can help reduce churn, align team efforts around a central goal, often referred to as a "North Star metric," and ultimately improve user retention and app profitability.