Next.js provides features that enhance SEO without sacrificing website performance or customizability, addressing challenges such as creating fast, crawlable content for search engines and users. It offers server-side rendering (SSR), static site generation (SSG), and incremental static regeneration (ISR) capabilities to improve crawlability and indexing while boosting page performance. The framework also includes built-in performance optimization features, dynamic metadata generation using the `<next/head>` component, semantic HTML tags for improved structure and accessibility, Open Graph tags for social media sharing, image optimization with lazy loading and responsive sizing, canonical URLs for preventing duplicate content issues, structured data implementation through JSON-LD, and a dynamic sitemap generation feature. To implement these features effectively, developers must avoid common mistakes such as misusing rendering methods, neglecting metadata implementation, and ignoring mobile responsiveness. Integrating Next.js with a headless CMS like Strapi v5 creates a flexible content management ecosystem that supports SEO-friendly practices, offering centralized control over metadata, streamlined workflows, and the flexibility to adapt to changing requirements. By leveraging these features and strategies, developers can create highly optimized web applications that satisfy both search engines and users.