Localizing a website for international markets can be complex, requiring expertise in language, culture, and legal aspects, but using a content management system like Strapi can streamline the process. Strapi's Internationalization plugin and Role-Based Access Control (RBAC) feature facilitate content management across different locales, allowing for the creation, modification, and standardization of content while maintaining security. Effective localization involves not only translating content but also adapting it culturally and contextually, which can be achieved by preparing localization kits, involving local experts, and ensuring content adheres to market-specific preferences such as currency, calendar, and measurement units. The process includes the roles of managers, localizers, and reviewers, who collaborate to ensure content meets the standards of each target market. Strapi's features allow businesses to expand globally by integrating translation workflows, managing user permissions, and ensuring that localized content doesn't affect other markets, ultimately strengthening brand presence and increasing market reach.