The 2023 holiday hot cocoa experiment

Statsig's "Hot Takes on Hot Chocolate" experiment, launched during the 2023 holiday season, was an innovative attempt to blend holiday cheer with data analysis by sending customers gift packages containing mugs, two brands of hot chocolate, and marshmallows, to determine which brand was preferred. The initiative involved collaborative efforts from the marketing, design, product, and data science teams, aiming to create an engaging experience that reflected Statsig's analytical culture. Despite careful planning and execution, the experiment faced a significant setback when many mugs arrived broken, shifting the focus from hot chocolate preferences to lessons in logistics and packaging. In response, the team promptly addressed customer concerns by issuing apology emails and Starbucks gift cards, demonstrating their commitment to customer satisfaction. Despite the challenges, Statsig expressed gratitude to their customers and friends for their support and looked forward to future collaborations.