How much does a product analytics platform cost?

Purchasing a product analytics platform can be challenging due to the lack of transparent pricing and varying definitions of events among vendors, with some billing based on monthly active users, events, or offering flat-rate tiers. A detailed analysis of pricing across platforms such as Mixpanel, Posthog, Statsig, and Amplitude reveals significant price variations, with Mixpanel often being the most expensive after 1 million events, while Statsig remains the cheapest. Amplitude's pricing, based on monthly tracked users, can fluctuate widely depending on user activity, and Posthog's open-source version offers a free alternative with a more costly hosted version. The study indicates that pricing can spike, especially with Amplitude when reaching higher event volumes, and highlights the inclusion of additional tools like feature flags and session replay in some platforms, which can affect overall cost. The analysis suggests that while most platforms provide a generous free tier for small companies, pricing can become complex as event volumes increase, and the scalability and bundled tools of each platform should be considered when evaluating their cost-effectiveness.