Enhanced marketing experiments with Statsig Warehouse Native

Marketing platforms like Braze, Marketo, Salesforce Marketing Cloud, and HubSpot provide basic A/B testing capabilities that allow marketers to design and launch experiments, but they often lack advanced tools for comprehensive analysis. While these platforms can track simple engagement metrics such as email opens and click-through rates, they fall short in measuring downstream business outcomes and interactions that occur later in the customer journey. Statsig addresses this gap by enabling rigorous experimentation analysis using data from any application, as long as it resides in a data warehouse, which allows businesses to evaluate the broader impact of campaigns on revenue and customer behavior. By leveraging rich datasets in data warehouses, Statsig facilitates deeper insights into user metrics, including segmentation by customer cohorts, which can reveal how campaigns affect different spend segments beyond basic engagement metrics.