Announcing Statsig Sidecar: Website A/B tests made easy

Statsig has launched Statsig Sidecar, a Chrome extension designed to simplify A/B testing for marketers by allowing them to run experiments directly from their browsers without coding. This tool enables users to test various web elements such as styling, text, and CTAs, and even inject scripts to modify page behavior, helping marketers identify what resonates best with audiences for more effective strategies. Backed by Statsig’s robust statistics engine, which processes 200 billion events daily, Sidecar ensures the same level of experimental rigor as leading enterprises. To use Sidecar, marketers must install the Chrome extension, sign up for a free Statsig account, enter their API keys, and start experimenting with real-time modifications and results. Comprehensive metrics are available through the Statsig dashboard for optimization based on data-driven insights, making Sidecar a powerful addition to Statsig’s suite of tools for enhancing experimentation and decision-making across teams.