As companies celebrate Pride month, they're reminded that diversity, equity, and inclusion are crucial for a successful workplace. However, implementing these practices without direction and alignment with organizational goals can hinder progress. Rainbow washing, where companies profit from the rainbow flag without meaningful change, is detrimental to a global workforce. Companies must prioritize diversity and inclusion before the hiring process begins to reap benefits such as increased productivity, innovation, and profitability. A failure to align diversity practices with organizational goals undermines good intentions and requires sustained meaningful change built into business growth. Organizations like Speechmatics are working towards creating inclusive environments by implementing hiring processes based on desired results from candidates, asking about pronouns and language preferences, and building inclusive language into interview training. Understanding every voice starts before day one, requiring a genuine interest in different voice cohorts, no matter their identity, and begins with the job description, hiring manager, and company culture.