The key to unlocking business success in today's competitive global marketplace is analyzing valuable data, particularly audio data from contact center calls, and leveraging speech-to-text technology to extract hidden insights that can improve the customer experience. Speechmatics, a pioneer in applying neural networks to speech recognition, has produced a guide to the different aspects of speech recognition that product leaders should look out for, highlighting its mission to debunk common misconceptions about adding speech-to-text software to products. The company's speech-to-text engine is powered by machine learning and neural networks, enabling accurate transcription of live and recorded media, with features such as any-context technology, flexible deployment, and robust control over data. By harnessing these technologies, Speechmatics provides a scalable and flexible solution for businesses to unlock the value in their voice data, transforming workflows, improving customer experience, and supporting compliance and risk management.