The COVID-19 pandemic has brought about both significant suffering for many small and medium-sized enterprises (SMEs) and opportunities for positive change in various sectors. Disruption, in a business sense, refers to radical changes that create new markets, such as the shift towards cloud computing and e-commerce. This shift has enabled businesses to adapt to extreme changes in human behavior, creating new market gaps and opportunities. Moreover, the pandemic has highlighted the importance of leadership, trust, and transparency, with proactive teams investing in the future of their business and prioritizing values and ethics. Amidst the challenges, digital communities have formed, and leaders have moved towards their workforces, fostering a sense of connection and care. The pandemic has also galvanized global populations to make positive changes, such as increased awareness and engagement on issues like diversity, flexible working, and mental health. As we move into the new year, leaders are encouraged to reflect on what they've learned, how their market has evolved, and where new opportunities lie.