Visualize engagement in your videos and ads with Snowplow’s new Media Analytics Accelerator

Snowplow's new Video and Media Analytics Accelerator, alongside the updated media-player package in dbt, enhances the understanding of user engagement with video content by offering advanced metrics and visualizations. These tools provide businesses with insights into how users interact with media, including ad views and playback metrics, to optimize content and measure marketing impact. The accelerator introduces new modeled tables for detailed ad reporting and offers three interactive dashboards to visualize engagement and advertising performance. Additionally, the latest media model updates bring improved playback and buffering metrics, supporting both web and mobile events, and are available under Snowplow's new licensing for open-source users. This comprehensive suite of features aims to improve media strategies and enhance user engagement through data-driven insights.