Unlocking the Power of Data: CDI + CDP for an AI-Driven Future
Blog post from Snowplow
Customer Data Infrastructure (CDI) and Customer Data Platform (CDP) are distinct yet complementary technologies within an organization's data architecture, each serving unique roles. Snowplow's CDI specializes in managing high-fidelity behavioral event data in real-time, providing a source of truth for event data across digital touchpoints, while ActionIQ's CDP focuses on customer engagement by creating unified customer profiles for marketing activation. When integrated, CDI and CDP enhance data accuracy, enable real-time personalization, and provide granular campaign insights, forming a powerful combination for AI-driven business strategies. This integration prepares organizations for the demands of AI models by delivering high-quality data and offering composable flexibility to adapt data strategies as needed, ultimately ensuring businesses are equipped for a future where AI is integral to customer interactions and marketing efforts.