Snowplow Officially Joins the AWS Advertising and Marketing Technology Competency
Blog post from Snowplow
Snowplow has become an official member of the AWS Advertising and Marketing Technology Competency, enhancing its ability to optimize first-party customer data strategies using AWS cloud infrastructure. This designation, part of the AWS Competency Partner Program, highlights Snowplow’s technical proficiency and proven customer success, placing it alongside platforms like Braze and ActionIQ in helping companies innovate and integrate advertising and marketing technology. By collaborating with AWS, Snowplow enables the creation of scalable data foundations for Customer 360 use cases, including customer acquisition and personalization, and supports the use of AWS technologies like Privacy-Enhanced Data Collaboration. The partnership, built over a decade and marked by Snowplow's pioneering use of Redshift, allows for the migration of applications to AWS, improving key business metrics such as return on ad spend and customer conversion, and empowering marketers to deliver next-generation customer experiences.
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