Snowplow for media part 2: what should I track?

The article delves into tracking data using Snowplow, emphasizing the importance of deciding which events and entities to track for meaningful data analysis. It suggests starting with a well-thought-out tracking design to address specific data-related questions, leveraging the expertise of Snowplow's Implementation Engineering team. While designing a tracking strategy is complex, implementing it is relatively straightforward, especially with tools like Google Tag Manager for web tracking. The text provides examples of both out-of-the-box and custom events that can be tracked, such as page views, video engagement, and subscription flows, each with the potential to capture detailed data across a multitude of properties. Entities, which describe the context of events, are also crucial, allowing for consistent data capture across various events using standardized information such as user status or search results.