Is Your Website Ready for AI Agents?

As artificial intelligence evolves, AI-powered agents like OpenAI's Operator are transforming consumer interactions by performing tasks on behalf of users, such as booking reservations or making purchases. Brands are urged to optimize their digital properties for these agents through Agent Experience Optimization (AXO), a process that ensures AI agents can effectively navigate, assess, and transact on websites and apps. This shift requires brands to rethink traditional strategies like Customer Acquisition and Conversion Rate Optimization to accommodate the growing presence of AI agents. By developing their own customer-facing AI agents, brands can offer personalized experiences leveraging proprietary data, while tools like Snowplow Signals provide the infrastructure to support real-time customer intelligence. The emergence of third-party AI agents poses a choice for brands: either allow external agents to mediate customer relationships or build their own agents to maintain control and enhance customer engagement.