Create a deep understanding of your customers with Snowplow and Snowflake

Since 2005, Google Analytics has been the go-to tool for digital analytics, providing businesses with the ability to analyze customer journeys and site performance. However, as companies have shifted towards cloud-based data solutions, there is a growing need for more comprehensive platforms that offer a central source of truth for understanding customer behavior. Snowplow, in partnership with Snowflake, offers a solution that integrates behavioral data directly into a company's Snowflake account, allowing for complete control and ownership of data. This partnership enables businesses to develop a deep understanding of their users and build applications for marketing attribution, propensity models, and other machine learning applications directly on their Data Cloud. The collaboration has been recognized with Snowflake awarding Snowplow Premier technology partner status, demonstrating the value and efficiency of this integrated approach, as evidenced by its adoption by leading brands like Strava, DPG Media, and Secret Escapes.