Tapjoy partnered with SingleStore to implement a database that could power their Mobile Marketing Automation and Monetization Platform, enabling HTAP for real-time ad optimization and overlap analysis, which involves analyzing user interest data quickly and efficiently to serve the right ad to the right person at the right time. This combination of high performance, low latency, and SQL interface enables Tapjoy to process 60,000 queries per second with a response time of less than ten milliseconds. SingleStore's benefits include updates and deletes, interoperability with tools and APIs, and hardware compatibility, allowing customers to build their own white box solution and deploy in public or private clouds. This partnership differentiates Tapjoy from competitors by providing instantaneous access to data up to the last click and concurrent analysis capabilities.