Apache Kafka is a high-throughput messaging system used to capture data at its source and power real-time analytics. It provides ideal performance for real-time pipelines by scaling producers and consumers through distributed architecture, combined with commit log on disk. Data from Kafka is then persisted to a memory-optimized database like SingleStore, which rapidly ingests and transforms the data for users to build applications on top of. The collaboration between Apache Kafka and SingleStore enables companies to deliver instant answers at scale by architecting real-time systems that anticipate customer needs and fulfill expectations for fast, personalized services.