The in-memory database market is experiencing a high demand for real-time capabilities, with analytics and data capture being top use cases. The survey also highlights the growing interest in Apache Spark, with over 50% of respondents planning to evaluate it in the upcoming year. Spark Streaming is the most widely adopted Spark library, allowing companies like Pinterest to structure real-time data and measure user engagement in real-time. However, common challenges such as log processing bottlenecks, subpar performance, high costs, and complex queries for analytics are still prevalent, highlighting the need for an in-memory database that can provide solutions to these issues. SingleStore has addressed some of these challenges with features like JSON support, a productivity tool called SingleStore Loader, a Spark Connector, and converged processing capabilities through hybrid transaction and analytical processing (HTAP).