Why RevOps Teams Are Still Stuck in Spreadsheets—And How to Finally Break Free

RevOps teams often rely on spreadsheets for tasks like territory planning due to the limitations of traditional BI tools and the disparate nature of business data, which can lead to inefficiencies and inaccuracies in forecasting and decision-making. Despite their drawbacks, spreadsheets remain prevalent because they allow for detailed, drill-down analysis that business partners find essential, and they serve as a common platform for integrating data from multiple sources such as data warehouses, CRM systems, and custom SQL views. However, advancements in the modern data stack, such as Sigma's Input Tables, offer a more flexible and accessible solution by enabling real-time data modifications and seamless integration with tools like Salesforce, thus transforming how sales teams plan and make strategic decisions. This shift not only enhances data accessibility and collaboration among team members but also significantly reduces the time and effort needed to update forecasts and manage sales territories, suggesting that it may be time for companies to move beyond the traditional reliance on spreadsheets.