Turn Data Into Better Strategies With Digital Marketing Analytics

Digital marketing involves leveraging digital channels and assets to connect with audiences and potential customers online, where they spend most of their time. This strategy employs analytics tools to assess marketing data from platforms like LinkedIn, Facebook, and Google Ads, as well as emails and affiliate sites, to enhance marketing efforts. Key components of digital marketing analytics include competitive landscape analysis, which examines how competitors engage with the market, customer behavior analytics to understand interactions and influence, marketing performance analytics to compare channel effectiveness, and predictive analytics using historical data to forecast future outcomes. A case study of Yesware illustrates the power of digital marketing analytics, where the implementation of Sigma's cloud analytics solution enabled the company to merge disparate data sources and gain a comprehensive view of customer journeys. This approach allowed Yesware to cut customer acquisition costs in half and optimize their marketing, sales, and product team efforts by analyzing touchpoints throughout the customer lifecycle without the need for complex coding.