Retail Simplified with Sigma

Retail and consumer packaged goods (CPG) companies are under pressure to digitally transform by optimizing data analysis to keep pace with rapidly evolving consumer trends and expectations. With only a small percentage of executives considering their organizations digitally mature, the industry is investing heavily in e-commerce, contactless capabilities, and store technology, leading to a surge in data volume. Key trends include the rise of convenience-driven delivery options like BOPIS and curbside delivery, mobile-driven and real-time personalized shopping experiences, and the demand for seamless omnichannel retailing. Efficient warehouse management through automation and AI is crucial for handling supply chain pressures, while auto-replenishment services are gaining popularity. To remain competitive, businesses must leverage data-driven insights, but many current analytics tools are outdated and slow. Sigma offers a solution by providing direct access to real-time data from cloud data warehouses, enabling businesses to perform detailed analyses and make informed decisions quickly. This agile approach eliminates the bottleneck of traditional BI tools, allowing both technical and non-technical users to access necessary insights without delay, as exemplified by companies like Veronica Beard and Olivela.