Reinventing the Brand Experience with Sigma

Creating a seamless and memorable brand experience across all customer touchpoints has become crucial for fostering loyalty and increasing customer spending. Companies are now pressured to focus on sustainability, political accountability, and providing a complete omnichannel experience, leading brands like Nike, PepsiCo, and the NBA to enhance their understanding of customer journeys. However, the challenge lies in effectively utilizing vast amounts of disparate data from various systems to build comprehensive customer insights. Sigma, an exploratory analytics platform, addresses this issue by connecting to cloud data warehouses and offering a spreadsheet-like interface that integrates data from multiple systems, enabling quicker and more precise decision-making. This tool has helped companies like Veronica Beard achieve significant improvements in marketing ROI, customer acquisition costs, and ad spend by providing a thorough customer understanding.