How To Communicate Data To Stakeholders In A Way They Actually Understand
Blog post from Sigma
Effective communication of data involves not just presenting numbers but ensuring they resonate with different stakeholders to drive meaningful decisions. Data leaders often face challenges in making complex insights understandable and actionable, as stakeholders from various roles process information differently. Numbers alone lack persuasive power without context, potentially leading to misinterpretation or decision paralysis. To overcome this, data should be framed in a way that connects to business priorities, using clear, structured, and sometimes interactive presentations that anticipate objections and highlight key takeaways. Emphasizing clarity, relevance, and actionability in data presentation helps ensure that insights are not only understood but also lead to informed decisions, transforming analytics from mere reports to catalysts for change.