How to Calculate Moving Average
Blog post from Sigma
Moving averages are a crucial tool in data analysis for smoothing out short-term fluctuations and revealing long-term trends in various datasets such as stock prices, sales, and website traffic. They function by calculating the average of data points over a specified period, which helps analysts, traders, and business strategists interpret chaotic data and make informed decisions. There are different types of moving averages, including simple, exponential, weighted, and cumulative, each offering unique advantages based on how they weigh recent data and react to changes. In the business world, moving averages are extensively used for financial market trend identification, demand forecasting in retail, sales performance analysis, website traffic monitoring, and operational efficiency tracking. To effectively use moving averages, it is important to select the right type and time window based on the specific data and objectives, and they are most effective when combined with other analytical tools to provide actionable insights.