How Companies Plan Revenue Will Drastically Change—Here's What Sigma Is Making Possible Today

Revenue planning and forecasting are essential components of revenue operations, acting as both business partners to go-to-market leaders and the predictive arm of their function. The primary focus is not on long-term predictions but on creating adaptable and accurate forecast models that can quickly respond to changing funding environments every six months. Confidence in data is crucial for making informed go-to-market strategy decisions, and tools like Sigma enhance this confidence through transparent data models and lineage tracking. Previously reliant on spreadsheets, the introduction of input tables in Sigma has revolutionized the process, allowing for cloud-scale scenario modeling and user input without needing data engineers. This shift enables RevOps teams to be more self-sufficient and broadens the talent pool by lowering the barrier to entry, potentially leading to more modern data stack hiring practices in the future.