Enhancing Marketing and Social Media with Embedded Analytics
Blog post from Sigma
Digital marketing aims to connect with audiences online, leveraging vast amounts of consumer data collected from multiple platforms to refine advertising strategies, though managing this data at scale can be challenging. Sigma's embedded analytics capabilities enhance products by providing self-serve access to data, empowering companies like Olivela to make informed decisions about customer experience, product development, and strategic changes. By offering tools for data visualization and exploration, Sigma facilitates faster business decisions without relying on technical report writers, enabling marketers to create detailed customer profiles, optimize campaigns, and measure key metrics like customer acquisition cost and engagement. This self-service approach allows non-technical users to analyze data independently, fostering improved marketing strategies and business growth by sharing market trends and data insights with target audiences.