Data Exploration: The Missing Ingredient to Improve Growth
Blog post from Sigma
The blog series on Data Exploration delves into the challenges organizations face in understanding user growth and usage patterns, emphasizing the importance of sales analytics for informed business decisions. Using Sigma, the blog demonstrates how companies can analyze user events to track overall growth and specific usage patterns, assessing whether users are adopting and engaging deeply with products. Off-the-shelf analytics software often falls short, necessitating custom analysis to generate user cohorts based on engagement metrics. The blog provides a technical guide to using Sigma for self-service analysis, covering growth accounting frameworks and methods to visualize user data, such as cohort health over time. It highlights the importance of constructing heat maps and visualizations to identify trends, user retention, and potential churn. Additionally, the blog explores how understanding customer adoption across different fields can inform product development and sales strategies, with Sigma enabling detailed per-customer analysis to categorize user engagement levels. The appendix offers guidance on generating sample datasets and creating rolling monthly active user charts, providing a comprehensive look at leveraging Sigma for data-driven insights into user behavior and growth.